DTP – direct distribution of pharmaceuticals
Increase in competition makes established and comfortable sale processes via wholesale distribution channels out-of-date.
Change has arrived for the pharmaceutical industry and many of the leading drug manufacturers already decided to introduce direct-to-pharmacy (DTP) model.
DTP eliminates the intermediary, which is the pharmaceutical wholesaler. It allows producers to gain greater control over distribution (prevention of parallel trade and uncontrolled export of drugs abroad) and promotion channel.