1. advertising through education!
It's worth educating, and the best way to do this is to feed your own sites with relevant content (well-positioned sites or affiliate sites, so-called affiliation). It is very important to educate through content that includes information about the use and composition of a product. Direct mentions of the product should be avoided, as the result may be the blocking of such content by Google's service. The most advantageous solution is to post content that deals with products we can write about freely, such as supplements or medical devices.
2. opt for a partnership with a marketplace.
If the products meet the requirements for online sales, it is worth setting up a brand account or opting for the support of a partner who will run advertising on behalf of the company in a recommended marketplace. Currently, the most popular marketplace solutions are Allegro and Amazon. These are services that gather a very large number of segmented user groups. We recommend a presence in the indicated marketplaces, as they provide a simpler way to get your product to your target customer.
3. Let's not forget about price comparison sites.
If we are confident in the price, speed of delivery and after-sales service, it would be ideal to bet on a presence in such places as price comparison sites. Currently ca. 45%-55% Internet users use such services when making purchasing decisions. Let's stand up and show our product against other sellers.
4. product advertising as a sales gas pedal!
This is an option that gives you the ability to sell products directly from web browsers. For a given user's product inquiry, we give an immediate response in the form of a product. This is one of the most effective forms of advertising and product sales. It allows you to recalculate advertising expenses against the return in the form of sales in a very intuitive way. It is worth remembering that this is also a great opportunity to guide the user in such a way that when he goes from the ad to the website, he will get to know the whole range of the company and other information we want to give him.
I recommend that in any of these activities you turn to specialists in the field of advertising in the pharmaceutical market. The best option is a company that has run a campaign and has experience in the health care market.
In each of these areas, we recommend working with Nettle, which has implementations and solutions related to online marketing in its portfolio.
Glossary:
- SEO – activities aimed at positioning pages in the organic results of the most popular web browsers.
- Google Ads – Google’s advertising system, which allows sponsored links to be displayed in Google’s search results and on affiliated sites
as part of the Google AdSense program, sold on a CPC and CPM model. - CPC – a billing model for displaying advertising on the Google network. CPC(cost per click).
- CPM – a billing model for display advertising on the Google network. CPM (cost per mile).
- Marketplace – is a shopping platform that gathers in one place a large number of products, from a variety of suppliers. Marketplace works in a simple
and intuitive way, providing convenience to customers’ shopping experience. - Affiliation – the behavior of establishing and maintaining positive contacts
and cooperation by an individual or group, organization with other groups and organizations.
